Healthcare Programmatic Advertising is the automated buying and selling of digital ad space tailored for the healthcare industry. Using data-driven technology and real-time bidding, it allows advertisers to precisely target patients, healthcare professionals, or specific demographics across websites, apps, and platforms. This method ensures efficient ad spend, high relevance, and compliance with healthcare privacy regulations like HIPAA, making it a powerful tool for driving engagement and conversions in medical marketing.
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02:29 AM - Jul 17, 2025
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