That level of engagement in a website where the content, by the way, was not created by the company but by its users was absolutely unthinkable.

Interestingly enough, the services part is quite dull and not very promising (I know, easy to say know right?). This is not entirely due to the way it is pitched, but more related to the target audience they were initially pursuing. Their entire pitch deck was based on the premise of advertising to college students and teachers, which doesn’t sound that enticing.

In the end, Facebook did, after all, end up incorporating ads as one of the core sources of revenue for the company, and is now an online marketing empire, so this pitch deck is a mandatory read for startups on the rise!

And by revenue, we mean this: